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I've spent the past two decades helping design-led businesses make better decisions. Some were founder-led. Some were private equity backed. Some were just getting started.

Different businesses. The same challenge.

How do you grow without losing what made the business worth building in the first place?

That's the question behind Surroundings Advisory.

My whole career has lived between two worlds — creative vision and commercial reality. Product and planning. Design and operations. Taste and numbers.

The strongest businesses understand both.

Surroundings Advisory exists to help founders make thoughtful business decisions, build stronger foundations, and grow without losing what made the business worth building in the first place.

If any of this sounds like the chapter you're in, I'd like to hear from you.

— Kalli
Formerly Co-Head & Chief Merchandising + Creative Officer, HD Buttercup | Coco Republic Group

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